In the report titled "Social Analytics & Intelligence: Converting Contextual to Actionable Insights," Hypatia Research cites QuestBack’s solid corporate vision and the power of its solutions to help organizations utilize social channels for decision support and engagement as chief among the reasons for its leadership positioning.
“A solid corporate vision on how existing customers might benefit from state-of-the-art market research, social engagement, social CRM tools and services on a fully-integrated platform resulted in high scores for QuestBack,” said the report’s author Leslie Ament, Vice President of Research & Senior Analyst at Hypatia Research.
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About Hypatia Research
Hypatia Research Group delivers high impact market intelligence, industry benchmarking, best practice, and vendor selection research for how businesses use technology and service providers to capture, manage, analyze and apply customer intelligence to enhance performance and to accelerate growth. Coverage areas include: CRM, Business Intelligence, Customer Analytics, Social Media, Marketing Automation, Database Marketing, and Information and Customer Data Integration and Quality.